top of page

the
recipe

build a brand people care
about
Screenshot 2023-12-03 at 6.03_edited.jpg

The recipe helps growing businesses efficiently create
impactful brand platforms and creative executions.


Created by Caroline Ekrem, a 35-time award-winning Creative Director with 15 years of experience at top agencies growing today’s biggest brands.

Frame 1 (4).png
Frame 1 (3).png
Frame 1 (7).png
Frame 1 (9).png
Frame 1 (5).png
Frame 1 (11).png
Frame 1 (15).png
Frame 1 (4).png
Frame 1 (10).png
Frame 1 (12).png
Frame 1.png
Frame 1 (14).png
Frame 1 (2).png
Frame 1 (13).png
Frame 1 (8).png
Frame 1 (16).png
Frame 1 (1).png
Frame 1 (6).png
The Recipe bridges the gap between in-house efforts and extensive agency services, inviting brands to collaborate directly with a curated team of top-tier freelance strategists and creatives to achieve high-impact results at a fraction of the traditional cost.
A modular approach tailored to your needs, every step of the way.

About

Caroline Ekrem is a Creative Director with 15 years of experience at top advertising agencies, including The Martin Agency ("Agency of the Year" in '23, '22 & '21), Droga5 ("Agency of the Decade" in '20) and TRY (Norway's "Agency of the Year" for 20 consecutive years)


Caroline specializes in building strong brand platforms and impactful campaigns based on transformative, human insights and relevant creative ideas. Her work has been celebrated globally by Cannes Lions, Webby, Effie, and other award shows 35 times, honoring creativity and effectiveness.

After years growing some of today's biggest brands, Caroline now leverages her expertise and deep understanding of the Scandinavian and U.S. markets to empower promising innovators looking to scale their businesses.

Beyond her own expertise, Caroline offers access to a pool of highly talented designers, art directors, copywriters, photographers, and directors, ready to cover any creative needs you might have.

 « 82% of investors and consumers prefer to support brands that have a strong, differentiated identity.»
— 
forbes-logo-black-and-white.png

Curious? let's chat!

NYC • Oslo

build a brand
people care
about
bottom of page